[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.defuckto.cz\/jak-na-viralni-reklamu\/#Article","mainEntityOfPage":"https:\/\/www.defuckto.cz\/jak-na-viralni-reklamu\/","headline":"Jak na vir\u00e1ln\u00ed reklamu","name":"Jak na vir\u00e1ln\u00ed reklamu","description":"Co to vlastn\u011b je vir\u00e1ln\u00ed reklama? Ve zkratce, jde o video, obr\u00e1zek, fotku nebo vlastn\u011b cokoli, co se za\u010dne rapidn\u011b \u0161\u00ed\u0159it po internetu. Kr\u00e1lovstv\u00edm takov\u00e9hoto marketingu jsou soci\u00e1ln\u00ed s\u00edt\u011b, ale vir\u00e1ly existuj\u00ed, co je internet internetem. Vzpom\u00edn\u00e1te si na reklamu Seznam.cz, ve kter\u00e9 se objevil pes Bobika? Lid\u00e9 si to p\u0159epos\u00edlali mezi sebou jako \u0161\u00edlen\u00ed,...","datePublished":"2020-09-02","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.defuckto.cz\/author\/#Person","name":"","url":"https:\/\/www.defuckto.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c61c2d82e330ff9c70cf023b4c62d411e8407bcb38f85df591fa270717754b44?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c61c2d82e330ff9c70cf023b4c62d411e8407bcb38f85df591fa270717754b44?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"defuckto.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.defuckto.cz\/wp-content\/uploads\/img_a311253_w2171_t1522139703.jpg","url":"https:\/\/www.defuckto.cz\/wp-content\/uploads\/img_a311253_w2171_t1522139703.jpg","height":0,"width":0},"url":"https:\/\/www.defuckto.cz\/jak-na-viralni-reklamu\/","wordCount":396,"articleBody":"Co to vlastn\u011b je vir\u00e1ln\u00ed reklama? Ve zkratce, jde o video, obr\u00e1zek, fotku nebo vlastn\u011b cokoli, co se za\u010dne rapidn\u011b \u0161\u00ed\u0159it po internetu. Kr\u00e1lovstv\u00edm takov\u00e9hoto marketingu jsou soci\u00e1ln\u00ed s\u00edt\u011b, ale vir\u00e1ly existuj\u00ed, co je internet internetem. Vzpom\u00edn\u00e1te si na reklamu Seznam.cz, ve kter\u00e9 se objevil pes Bobika? Lid\u00e9 si to p\u0159epos\u00edlali mezi sebou jako \u0161\u00edlen\u00ed, a i dnes si ji v\u011bt\u0161ina z n\u00e1s alespo\u0148 matn\u011b vybav\u00ed. V sou\u010dasn\u00e9 dob\u011b u\u017e to tak jednoduch\u00e9 nen\u00ed, ale i tak existuj\u00ed reklamy, kter\u00e9 \u010das od \u010dasu zaplav\u00ed internet.Nej\u010dast\u011bji se jedn\u00e1 o prvn\u00ed pohled na n\u011bjak\u00fd dlouho o\u010dek\u00e1van\u00fd produkt, jako nap\u0159\u00edklad mobiln\u00ed telefon. Kr\u00e1lem v tomto oboru je firma Appple. A\u0165 u\u017e jsou to Apple Watch nebo nov\u00fd model iPhonu, lid\u00e9 i specializovan\u00e9 str\u00e1nky se poka\u017ed\u00e9 chytnou a sd\u00edlej\u00ed jako \u0161\u00edlen\u00ed, tak\u017ee za p\u00e1r dn\u00ed u\u017e ho uvid\u00edte asi tak stokr\u00e1t. Dal\u0161\u00edm typem vir\u00e1ln\u00ed reklamy jsou hashtagy. Ty p\u016fvodn\u011b vymyslel Twitter, ale p\u0159ejal je i Facebook, Instagram a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b. Nap\u0159\u00edklad #sharetheload nebo #vicecasunacteni slavily \u00fasp\u011bch, a\u017e si skoro m\u00e1lokdo vzpomn\u011bl, \u017ee p\u016fvodn\u011b \u0161lo o reklamy.Speci\u00e1ln\u00edm typem vir\u00e1lu jsou tak\u00e9 nejr\u016fzn\u011bj\u0161\u00ed v\u00fdzvy. Nap\u0159\u00edklad Ice Bucket Challenge, jej\u00edm\u017e p\u016fvodn\u00edm c\u00edlem bylo vybrat pen\u00edze na v\u00fdzkum amylotrofick\u00e9 later\u00e1ln\u00ed skler\u00f3zy. Tady se ale uk\u00e1zalo i nejv\u011bt\u0161\u00ed nebezpe\u010d\u00ed vir\u00e1ln\u00edch reklam. Toti\u017e to, \u017ee n\u011bkdy se v nich ztrat\u00ed p\u016fvodn\u00ed v\u00fdznam a lid\u00e9 kompletn\u011b zapomenou, \u017ee jde o reklamu. Firma nechce, aby lid\u00e9 kompletn\u011b zapomn\u011bli, \u017ee cel\u00e1 v\u011bc je spojen\u00e1 s jejich zna\u010dkou. Tak\u017ee pokud d\u011bl\u00e1te n\u011bco tohoto typu, plat\u00ed, \u017ee chcete, aby si to lid\u00e9 mezi sebou p\u0159epos\u00edlali, proto\u017ee je to z\u00e1bavn\u00e9 nebo alespo\u0148 kontroverzn\u00ed, ale z\u00e1rove\u0148 chcete uchovat spojen\u00ed se zna\u010dkou. Tak\u017ee, dr\u017ete se barev a designu typick\u00e9ho pro va\u0161i zna\u010dku, ale vyvarujte se log. V\u011bci s logem obvykle vypadaj\u00ed moc jako reklama, a pokud v\u00e1\u0161 produkt nen\u00ed n\u011bco, co hodn\u011b lid\u00ed netrp\u011bliv\u011b o\u010dek\u00e1v\u00e1, tak se v\u00e1\u0161 \u201evir\u00e1l\u201c neujme.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak na vir\u00e1ln\u00ed reklamu","item":"https:\/\/www.defuckto.cz\/jak-na-viralni-reklamu\/#breadcrumbitem"}]}]